Osnove managementa v športu
- holders:
- Ph.D. Pavlin Tomaž, Assoc. prof.
Ph.D. Bon Marta, Assist. prof.
Ph.D. Križaj Jožef, Assist. prof.
- executors:
- Ph.D. Doupona Mojca, Prof.
Content (Syllabus outline):
- Sport and globalization
- Introduction to management of sport organizations
- Meaning and characteristics of marketing in sport
- Sponsorship in sport
- Behavior of clients in sport
- Human resource management in sport
- Marketing strategies in sport
- Organization of sport at home and abroad
- Organizing sport events
- Financing of sport organizations
- Sport politics
- Sport and specific areas of law
- Basics of entrepreneurship
- Entrepreneurship in sport
- Business plan in sport
- Sport&Turism
- Sport&media &PR
Objectives and competences:
- To realize the basics of contemporary management and its influence on decision making in sport, sport activities and organizations
- To understand the specifics of sport marketing (sponsorship, donations, mearketing of events etc.)
- To realize the organization of sport at home and abroad
- To realize the basics of oranizing sport events
- To realize the principles of financing sport organizations
- To realize sport policy at home and abroad
- To realize legislative and other normative regulation of sport at home and abroad
- To get acquainted with the concepts of entrepreneurship and some possible forms of entrepreneurship in sport
- To realize business tools for analysis and planning of sport organization functioning
- To qualify students for preparation of simple business plan for establishing business idea in sport
Competences:
- To develop critical view of studied literature and practical examples, and develop the capabilities and knowledge for conceptualization and solving of complex challenges of management
- To develop the capabilities for the use of marketing concepts and tools in sport events and organizations
- Use of acquired knowledge and business tools for pleaning of realization of a business idea in sport
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